Picking a new fragrance can be overwhelming, so we’ve done the blotting, spritzing and wafting for you to compile a definitive list of the best perfumes of all time.
Unlike many beauty products, most of us remain faithful to our favourite fragrance and buy our signature scent on repeat, even if it has a hefty price tag. Some scents are more popular than others, and while the latest perfume dupes often make the list of bestsellers, it's the long-lasting perfumes and the designer fragrances that stand the test of time.
"We find that the classic fragrances continue to be bestsellers," says Megan Mosley, John Lewis fragrance and make-up buyer. "They are key staples to build a fragrance wardrobe that can be added to over time. Chanel, Dior and Creed are our most popular amongst new and more niche fragrance brands such as Floral Street and Le Labo," she says.
Whether you're after something light and floral or more unisex with a hint of musk, there's a perfume for everyone in this roundup of the best perfumes of all time - so get ready to add a new favourite scent to your basket...
22 best perfumes of all time, ranked
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Best perfume for special occasions
Notes: May rose, jasmine florals, citrus
It’s been 100 years since its launch, but Chanel No.5 remains the world’s most famous perfume. This powdery floral is a masterful blend of over 80 ingredients, including ylang-ylang, Rose Centrifolia and jasmine. It treads that delicate line between femininity and strength perfectly, with a layered and intoxicating blend that lingers on the skin for hours.
Chanel No.5 became forever immortalised in 1952 when Marilyn Monroe famously declared that she wore “five drops of Chanel No.5” - and nothing else - to bed. And with this famous quote, Chanel No.5 has secured its place as one of the most famous scents in the world.
Best earthy perfume
Notes: King William pear, white freesia, patchouli
Jo Malone's fragrance portfolio is well known, and this particular scent is one of their bestsellers. Reportedly loved by it-girl Sofia Richie Grainge, this is a serene and sunny blend of juicy fruit and elegant flowers.
Mellow William Pear combines with delicate freesia to give this popular fragrance its distinctive scent, while base notes of patchouli enhance the longevity of the fragrance, so you'll be smelling divine all day with this signature perfume.
"There’s something unexpected about the combination of key ingredients and it’s got that freshness and elegance we’re known for," says Celine Roux, Global Head of Fragrance at Jo Malone London.
Best perfume for spring
Notes: Wild berries, white violet and jasmine
Daisy launched in 2007 with a summery, carefree advertising campaign that perfectly encapsulated the fresh and floral juice. Even the bottle has become iconic, with its playful daisy topper, and has since inspired many knock-off versions.
Model Kaia Garber (Cindy Crawford's daughter) admitted to having worn this scent since she 12 or 13, saying in 2021, "I have so many incredible memories associated with Daisy, and whenever I put it on, it takes me back to them, so it's an instant mood booster for me". She's been the face of the fragrance for the past six years, having appeared in TV adverts and campaigns.
